startup
I am building a product. I am keeping its name and address off this site on purpose — not because the work is secret, but because I want the writing here to be honest about the experience of building, not promotional.
The chronicle posts and notes tagged with this project are about the texture of that work: the deck slide that did not land, the user call that turned the roadmap, the morning the product self-promoted on its own site while the founder quietly questioned everything.
If a post here makes you curious about the product, that is the right reaction. The product is doing its own thing somewhere else.
notes
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The fact that you are recording this as you start your business is the only reason this is going to work as a story.
— Alex Blumberg, StartUp S1E1